自由裤
- 为深圳品牌ULucky旗下新品“自由裤”设计的包装。包装以胶囊型白色纸浆盒为核心载体:天然纸浆的温润质感搭配纯净白调,既强化经期用品的干净属性,也弱化品类尴尬感,传递专业且舒缓的视觉温度。盒面流动纹理取态流体的自在韵律,暗喻经期通畅无拘,与 “自由裤” 的产品内核深度呼应。从包装的轻盈形态到视觉符号,均指向 “经期本该自在无束” 的主张,让包装成为产品理念的直观延伸。
The packaging centers on a capsule-shaped white pulp box: the warm texture of natural pulp paired with a pure white hue not only reinforces the cleanliness of menstrual products, but also eases the awkwardness associated with the category, conveying a professional yet soothing visual tone. The flowing patterns on the box draw inspiration from the free rhythm of fluids, metaphorically evoking unobstructed comfort during menstruation—aligning deeply with the core concept of "Freedom Pants." From the packaging’s lightweight form to its visual symbols, all elements point to the proposition that "menstruation should be unconstrained," making the packaging a direct extension of the product’s philosophy.