Fake Florist, located in Xi'an, is a flower shop that sells finished products (real flowers and fake flowers) and customized by customers. The boss is a professional floral designer, and she pays great attention to the design and beauty of the products in the management. As the VI of such a flower shop, it also continues the customers' unique visual aesthetic needs. The store name contains a “fake" , so the visual design also takes a different general idea. The whole set of vision starts from the image of branches and flower bones, mainly pure text, and the design of Chinese and English standard characters is based on the same grid system. Using this grid system, various types of Chinese and English fonts can be designed in the future extension of the brand, which can become a design that can be continuously added to form a complete sense of visual form. Auxiliary graphics are the paintings of flowers in the store, which are processed into dotted graphics and applied to various materials as patterns.